Toyota has decided that its target customer for the Corolla Hatchback is people who act like total fucking douchebags

"Textured Soy Protein" (texturedsoyprotein)
06/19/2019 at 14:46 • Filed to: None

The new Corolla Hatchback is getting some attention from car enthusiasts as a good, honest, attractive, efficient, and somewhat fun little runabout. But Toyota didn’t want to highlight those aspects and instead decided on this heinous commercial that depicts the Corolla hatch as the car for people who need a well-deserved punch in the face.

And yet, the Spanish-language version of this commercial, while still tragically over-reaching towards advertising agency visions of hip coolness, at least doesn’t have any overt douchebaggery.

Man, I want to punch those people in the English version so bad.

DISCUSSION (28)

The Ghost of Oppo > Textured Soy Protein
06/19/2019 at 14:49

99% of car commercials are stupid

Textured Soy Protein > The Ghost of Oppo
06/19/2019 at 14:50

I rarely see commercials since I basically never watch live tv except for the occasional sportsball competition. But this abomination was in rotation during the NBA finals and it struck a nerve with me. Screw these imaginary people.

coqui70 > Textured Soy Protein
06/19/2019 at 14:54

Sorry Toyota that demographic is owned by BMW!

Textured Soy Protein > coqui70
06/19/2019 at 14:56

And yet, I drive a BMW, and this commercial offends my sensibilities.

davesaddiction @ opposite-lock.com > Textured Soy Protein
06/19/2019 at 14:57

“ I’d rather be one of the few” who choose a manual, I hope ?

farscythe - makin da cawfee! > Textured Soy Protein
06/19/2019 at 15:00

well... total fucking douchebags hold a pretty large market share of the carbuying public

especially once they are in said car....brings out the fucking worst

fintail > Textured Soy Protein
06/19/2019 at 15:03

Reminds me of this stinker, somehow:

davesaddiction @ opposite-lock.com > fintail
06/19/2019 at 15:09

Wow, is that horrible.

DipodomysDeserti > Textured Soy Protein
06/19/2019 at 15:12

Hasn’t Toyota always tried to sell cars to total fucking douchebags? Half the Four Runners and Tacomas in my AO have decals advertising which firearms can be stolen from the glove box. And then we have the holy grail of douchebag ads.

Kinja'd!!!

This is what we'll show whenever you publish anything on Kinja: > Textured Soy Protein
06/19/2019 at 15:12

Considering how 99.995% of Corolla drivers around here operate their vehicles, Toyota knows their target market well.

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > Textured Soy Protein
06/19/2019 at 15:22

Kinja'd!!!

Textured Soy Protein > ADabOfOppo; Gone Plaid (Instructables Can Be Confusable)
06/19/2019 at 15:25

Kinja'd!!!

Under_Score > Textured Soy Protein
06/19/2019 at 15:26

What bothers me is that people care so much about CarPlay that Toyota doesn’t even bother to show their own screen in the ad.

Textured Soy Protein > Under_Score
06/19/2019 at 15:32

I mean, I get it. Google Maps and Waze are leaps and bounds better than any car’s built-in maps, and nobody really wants to have to stick their phone in some kind of mount to use those maps if they can instead have those same maps show on the car’s built-in screen. I appreciate a good phone dash mount, but I appreciate not having to use a phone mount even more.

vicali > Textured Soy Protein
06/19/2019 at 15:35

Are those kids even grounded to the ground?

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > Textured Soy Protein
06/19/2019 at 15:49

I’m just as perturbed by “the youths” as anyone these days. But I do not see anything objectionable in that commercial; just some damn kids that need to stay off my lawn.

We did equally dumb shit when we were less old.

Textured Soy Protein > ADabOfOppo; Gone Plaid (Instructables Can Be Confusable)
06/19/2019 at 15:53

To be clear, the youths, in the real world, don't perturb me at all. The fictional beings depicted in this commercial, on the other hand, are trash.

Under_Score > Textured Soy Protein
06/19/2019 at 15:53

Companies should just stop offering CarPlay and see how upset people get. Imagine buying a car just because you can plug your phone in (a step backward) to have a simulated iPhone on your screen.

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > Textured Soy Protein
06/19/2019 at 16:07

Why? Because they depict the driver speeding? I’m sure you always obey the posted speed limits in you BMW...

They run away from some dogs. Okay? we have no idea why they are running from some aggressive dogs. They could have been out for a walk and the dogs started chasing them. We have no context.

She breaks her arm in the escape. How is this worthy of being face punched? Then they stage a ‘break out’ of the hospital/healthcare facility so they can go to a party.

Again, not sure how they are trash for anything they do. Toyota isn’t going to risk their reputation by having ads that depict illegal behavior. Apart from the driving quickly around that city, I do not see anything that would make me proclaim these people are trash. And even then, the streets are clearly empty and I am sure there is the usual “Closed course. Professional Driver. Do Not Attempt” disclaimer during that scene.

I think you are perhaps reading far too much into this commercial.

I agree that kids these days are simply horrid. But that’s because I’m old and despise kids for their youth, vitality, and ability to survive on such little sleep.

Textured Soy Protein > ADabOfOppo; Gone Plaid (Instructables Can Be Confusable)
06/19/2019 at 16:18

These aren't real people in the commercial. They're figments of the collective imaginations of Toyota's advertising agency, and they're douches. That is all. No further analysis or meaning intended.

Textured Soy Protein > Under_Score
06/19/2019 at 16:19

Some aftermarket receivers are now doing wireless CarPlay and Android Auto. But because car companies are such shite at tech, that'll probably show up in another 3-5 years on the OEM side.

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > Textured Soy Protein
06/19/2019 at 16:23

I fail to see how the depiction of 20-somethings’ behavior is so offensive to you in particular.

You keep saying how much you hate their actions, yet do not elaborate on why you find their behavior so damning.

Textured Soy Protein > ADabOfOppo; Gone Plaid (Instructables Can Be Confusable)
06/19/2019 at 16:37

These people don’t exist. An advertising agency made them up. They are fictional and what bugs me is that no real 20somethings are actually like this where they think a fun Saturday night involves doing donuts in a Corolla inside of a warehouse and collecting broken bones and chipped teeth.

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > Textured Soy Protein
06/19/2019 at 16:43

Doing donuts inside an abandoned/empty warehouse actually does sound like fun.

And no one goes out and purposely tries to break their arm or chip a tooth. But those things happen. And what Toyota is selling is the idea their car is there for you to go out and have fun and enjoy what life brings your way.

Again, I completely fail to see how anything depicted in that ad is in any way trash. It’s just some ad-persons idea of young people being young and doing probably dumb things and living life.

How is this at all any different from the real world?

Textured Soy Protein > ADabOfOppo; Gone Plaid (Instructables Can Be Confusable)
06/19/2019 at 16:47

You’re thinking about this wayyyyyyyyyyyy more than I did.

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > Textured Soy Protein
06/19/2019 at 16:51

Only because I watched the ad you posted and had a very different reaction than you and was extremely confused about what you found so offensive.

404 - User No Longer Available > Textured Soy Protein
06/19/2019 at 17:30

Kinja'd!!!

Phnches It Tn 7he Kacf?

Under_Score > Textured Soy Protein
06/20/2019 at 22:58

For aftermarket screens in pre-2010 cars, I think CarPlay is a great idea. My sister’s old Rogue had a system with Android Auto, and though it had a cord, it was a huge jump from no Bluetooth and physical buttons.